Last Updated: October 2, 2023

We appreciate your choice of KRAKEN FILMS CO LLC, doing business as Lum (“Agency”), and we are committed to safeguarding your personal information and privacy rights.

If you have inquiries or concerns regarding this Privacy Policy or our handling of your personal data, please feel free to reach out to us at info@krakenfilmsco.com

At Agency, your privacy is of utmost importance to us. This Privacy Policy aims to clearly outline the information we gather, how it is utilized, and your rights pertaining to it.

If any terms within this policy are unacceptable or disagreeable to you, kindly cease the use of our website (https://www.lum.krakenfilmsco.com) (“Website”) and our services immediately. This Privacy Policy applies to all data collected through our Website, including emails, text messages, and other electronic communications between you and our Website, as well as any associated services, sales, marketing, or events (collectively referred to as “Services”).

This policy does not cover information collected by Agency through offline methods, or on any other website operated by Agency or any third party. It also does not apply to information collected by third parties through applications or content (including advertising) that may be linked to or accessible through our Website.

Information We Collect

Agency collects information voluntarily provided by you when you register on our Website, express interest in our Services, or request additional information about our products or Services through other communication channels. This may include personally identifiable information (“PII”). The specific PII we collect depends on your interactions with Agency, the products or Services you use, and the features you select.

PII collected by Agency may encompass, but is not restricted to, your name, postal address, telephone number, email address, credit card information, and banking account details. Additionally, we may generate derivative data from commercial transactions, such as purchase history, preferences, and geolocation data. When you visit and use our Website or Services, we automatically collect certain information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and location data. This information is crucial for maintaining the security and functionality of our Services and Website, as well as for our internal analytics and reporting. We also utilize technologies like cookies and web beacons to gather information.

How We Use Your Information

Agency processes PII collected through the Website or Services for legitimate business purposes, including:

  • Retargeting visitors to our website (lum.krakenfilmsco.com) with relevant advertisements on social media platforms.
  • Sending administrative information to you.
  • Fulfilling and managing orders and requests.
  • Presenting our Website and its contents to you.
  • Fulfilling any other purposes for which you provide the information.
  • Carrying out our contractual obligations and enforcing our rights.
  • Notifying you about changes to our Website or any products or services.
  • Any other purpose with your consent.

Sharing Information

Agency may process or share PII or other information (“Shared Information”) under various circumstances:

  1. With your consent for specific purposes.
  2. When we reasonably determine that processing or sharing Shared Information is necessary for our legitimate business interests.
  3. With contractors, service providers, and other third parties who support our business.
  4. When processing or sharing Shared Information is necessary to fulfill a contract with you.
  5. To comply with applicable laws, government requests, judicial proceedings, court orders, or legal processes.
  6. To investigate, prevent, or take action against potential policy violations, suspected fraud, threats to safety, or illegal activities.
  7. During negotiations, mergers, asset sales, financing, or acquisitions involving Agency.
  8. Through third-party advertising when you visit our Website.
  9. When our business partners offer you products, services, or promotions.
  10. To protect our rights, property, or safety, and to prevent fraud and credit risk.

Cookies and Tracking

Agency may employ cookies and similar tracking technologies to access or store information. Details about how we use these technologies and how you can refuse or opt out of specific cookies are outlined in our Cookies policy.

Information Retention

We retain PII for as long as necessary for the purposes mentioned in this Privacy Policy, unless longer retention is required by law. We will delete or anonymize your information when we no longer have a legitimate business need for it.

Collection from Minors

Agency does not knowingly collect data from or market to individuals under the age of 18. By using our Services, you represent that you are at least 18 years old or that a parent or guardian has consented to a minor’s use of our Services. Any PII collected from a minor will be promptly deleted upon discovery.

Privacy Rights

Your privacy rights may vary based on your location. If you would like to review or modify your account information or terminate your account, you can do so in your account settings on our Website. Upon your request, we will deactivate or delete your account and information from our active databases. However, certain information may be retained for the purposes outlined above. You can unsubscribe from our marketing email list at any time by clicking the “Unsubscribe” link in our marketing emails.

Controls for Do Not Track Features

While some web browsers and mobile operating systems offer “Do-Not-Track” features, there is no standard technology for recognizing and implementing these signals. Therefore, we do not respond to such signals. We may revise this policy if a standard for online tracking is adopted.

GDPR Rights

If you are in the European Union, you have certain rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, or restrict the processing of your personal data. You can also withdraw your consent if you provided it. If you have concerns, you can contact the supervisory authority in your jurisdiction.

Privacy Policy Updates

We reserve the right to update this Privacy Policy as needed, and any changes will be indicated by a revision date. We encourage you to review this Privacy Policy periodically for updates.

Contact Us

If you have any questions or comments about this policy, please email us at info@krakenfilmsco.com